- August 30, 2015
- Posted by: wcolvard
- Category: Marketing
If you’re a small business owner, you know what it can be like…
Not having the time or resources to carefully think through everything involved with your business
Making critical decisions based solely on “your gut”
Losing money on marketing
If this sounds like you, you’ll benefit from reading the 4 four harsh marketing lessons that four other small business learned via entrepreneur.com:
Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.
We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well — it’s not so good, especially when it comes to marketing.
But don’t worry. You’re not alone. I hand-picked four of the many winners of a recent marketing contest called the Spark Business Member Casting Call that was sponsored by Capital One Bank (a client of my company, but I am not being compensated to write this) and asked them about a big marketing mistake each made.
Around here we call these “Now What? Moments“. Now What? Moments are no joke – and can be absolutely horrible to deal with. But if you surround yourself with the right group of people, you can walk away from the experience with a laugh and a valuable lesson-learned.