- September 16, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Mobile Apps
Creative Branding Helps Bacon Lovers Meat One Another
In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon!
Proving once again that “there’s an app for that” – this free iOS app called “Sizzl” aims to give dating apps like Tinder a run for their money and match up people nearby based on your preferences. This is how it works:
You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local fellow bacon lovers. Depending on how “Sizzl-ing” they are, you can message and meet up with other Sizzl users, based on a mutual-matching system, for what Oscar Mayer is calling “bacon-wrapped dates.”
“In love, as it is in bacon, it’s important to be discerning when selecting your perfect match and to never settle for less than the best,” Eric Dahmer, marketing director at Oscar Mayer, says in a statement. “We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we’re thrilled to give our true bacon lovers the chance to find each other and potentially meet their soulmates, in life and in bacon.”
This Sizzl app from Oscar Mayer is a great example of what you get when you take a pinch of strategy, mix in 3 parts creativity, add a bit of branding – and package it all in a custom developed mobile app cleverly designed to engage your core and desired target audience and generate buzz.
If you want to check out the Sizzl app for yourself – it’s only available for download for the next 6 months – and exclusively on iOS, for iPhone 5 and up (sorry Android and Windows users).