How to Brand Your Business
Proper branding is one of the most important aspects that affect the success of any business, no matter how large or small it is. Developing an effective branding strategy can give your company an edge over the competition, and help it to stand out from the crowd. But if you want to know how to brand your business you first have to understand what “branding” means.
A brand is, in the very simplest terms, your company’s promise to its’ customers. Your company’s brand tells them just what they can expect from your products and services and what it is that sets you apart from your competitors. An effective brand will be created from who you are, what you want to be, and how you want customers to perceive that you are.
Determining this involves some introspection. Do you want your company to be perceived as innovative and slightly maverick, or experienced and reliable? Are your products and/or services low cost, high value options or high cost, high quality options? You cannot be all things to all people, so your brand needs to define just who you are.
The Brand Definition Process
Defining exactly how to brand your business can be a long and sometimes even painful process, and certainly something of a voyage of self-discovery. Defining your brand will involve determining the answers to these questions, at the very least:
- What is your company’s mission?
- What are the unique benefits and features of your products or services?
- What do your current customers and prospects already think of your company?
- What qualities do you want them to associate with your company going forward?
Building a Brand Strategy
Brand strategy is about where, when, how and to whom you want to communicate your brand messages. This includes how you communicate, both verbally and visually and where you do it. Choosing the right places to advertise and market your brand is as crucial as defining it in the first place. Choosing the right times to do so can be the difference between success and failure.
Getting the Right Help
Because branding a business of any size is such an important undertaking, finding an experienced ‘helping hand’ can make all the difference in the world. The team at Now What? Studio can provide that for you – and tell you exactly how to brand your business.
With decades of combined experience in every aspect of branding, from logo design and website creation to online and offline marketing, social media marketing and media buying we can help you define your brand, and develop a brand strategy that will help your company become exactly what you always wanted it to be.
Getting started is easy. Contact us for a Free 30 Minute Consultation or give us a call at 678-404-9428.