The widespread use of the internet has forever changed the very fabric of American culture. Despite this, Offline Marketing (traditional media channels not tied to the internet) is far from dead. Traditional marketing strategies such as a direct-mail advertising, sales brochures, posters, leaflets, and even the just giving somebody a business card can all still be extremely reliable methods of getting your message across, promoting your company, and building your brand. You simply need to ensure that the marketing materials used in these campaigns are of high enough quality to effectively differentiate yourself in the marketplace.
Do-It-Yourself or Go Pro?
Wherever you look nowadays there appears to be a cheap, DIY (do-it-yourself) way to create all types of marketing materials. From design them yourself business cards and customizable design templates, to click to create brochures and much more.
All of this might sound wonderful…until you take a look at the bigger picture.
Suppose you head to that important industry conference looking to make some critical connections as well as an unforgettable impression on your peers – only to discover that 5 or 6 other firms in your niche also used that exact same DIY discount to get their business cards printed as well? And that the only difference between your materials and theirs are a few lines of text and the color of the background?
Or suppose you’re one of several businesses sponsoring a local event, and you’re there passing out sales brochures to consumers made from a design template and a quick-print shop – only to discover that another sponsor has the exact same design that you have? There’s no way that your business cards and brochures are going to make a long lasting impression on anyone. Except in a bad way.
The very same also applies to all of those other super-easy, DIY marketing ‘solutions’ readily available today. They are generic, mass produced and dare we say boring? Is that how you want your business or brand to be perceived as well?
The Now What? Studio Difference
We’re very proud of the fact that the graphic designers at Now What? Studio live and breathe their craft. Every project they work on, from a business card to a massive outdoor billboard, is a reflection on them as well as the client they are developing them for – so you can bet they want them to be absolutely amazing every single time.
However the Now What? Studio difference is a lot more than merely having a team of talented and dedicated designers. We are a Full-Service Atlanta Marketing Company, so our graphic designers work hand-in-hand with our marketing team to make sure that all of the marketing materials we develop not only look amazing, but are also flawlessly matched to create a complete marketing strategy that enhances our client’s distinct brand image.
At the end of the day it comes down to this: your company is not common, monotonous, and dull – so why should your marketing materials be? Custom-made, professionally designed marketing materials may set you back a little more and they may take a little longer to develop, but the ROI they generate for you is priceless.
Contact us today and we’ll tell you precisely what you need to do to stand out from the crowd.