Just what’s the difference between marketing strategies and marketing tactics? A strategy is an idea – a concept regarding how a goal can be achieved. Marketing tactics are the activities you take to carry out the strategy – and you cannot have one without the other.
Selecting Your Path
The most significant challenge any business has when selecting which tactics to use is that there are lots of options readily available to even the smallest companies. There are offline as well as online marketing options to consider. There are also budgets and time constraints to think about. Which ones are the best fit for your business? Which will help you connect with your target market most effectively; and at the most efficient costs? There are many important questions to be answered.
When Experience Counts Most
Many of the marketing firms competing for your business nowadays would be better described as Internet marketing companies. When making a recommendation for their clients they concentrate only on the web: Search Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Social Media Marketing. This is all they understand.
While Internet marketing tactics are vital, they’re definitely not the only game in town. People still listen to the radio. People still watch Television. They still open their mail. They still pick up the daily newspaper, and still check out outdoor billboards as they commute from Point A to Point B, or ride the bus or local train system.
The team here at Now What? Studio did not just get into the marketing business last week, last month or last year. Between them, they have decades of hard-earned experience in ‘traditional’ advertising and marketing – as well as the ‘new’. So regardless of whether its Radio, Internet Marketing, Web Development, Mobile Apps, Collateral Materials, Event Sponsorship, Social Media Marketing, or Public Relations: we’ve done it all.
That’s the Now What? Studio advantage and we’re all set to put it to work for you.
Contact us for a Free Planning Session to talk about the possibilities.