Direct Mail Is Not Dead
This may be the Digital Age, but good old fashioned direct mail is far from dead. Check out these somewhat surprising facts:
- 51% of consumers prefer companies to use a combination of physical mail and digital messaging when communicating with them.
Online engagement is great, but a physical missive is often more memorable
- Retailers have seen a $21 million dollar difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not
They’ll buy online, but sometimes a physical push is what many consumers need to get started.
- Direct mail median household ROI is at a median of 18-20%
In any business, every dollar counts. With ROI this good, the advantage of adding direct mail to your marketing plans is hard to ignore.
- 70% of consumers are curious to find out what’s in their mailbox every day
With this kind of captive audience the potential impact of a direct mail piece is massive.
Direct Mail Marketing Has Never Been Easier We'll Take Your Idea from the Drawing Board to the Mailbox
We’ll help determine a project budget that suits you and will produce the best possible results.
Let some of the best creatives working anywhere design a unique direct mail piece that’s eye-catching AND on-brand for your unique business.
Once the design is in place we’ll do all the production work to turn it into a powerful, finished piece ready to mail and/or distribute.
We’ll help you determine to whom, and where, your direct mail should be sent for maximum impact and ROI.
We know you don’t have time to stand at the Post Office! We’ll take care of all the campaign’s distribution logistics for you.
We’ll track the responses to your campaign and follow up where needed – leaving you free to nurture those brand new leads it’s bringing in.
The Now What? Studio Difference
One of the questions we get asked a lot is “Why Now What? Studio? How did you come up with that name?”
The answer is easy. Because as a team – and as individuals – we thrive on the ‘Now What?’ Moments that every business faces at some point as they try to market themselves to the world.
What is a ‘Now What? Moment‘? It’s the screeching halt that brings all your business marketing efforts to an excruciatingly sudden stop. It’s the impenetrable marketing wall that extinguishes dreams, stifles creativity and freezes all forward movement.
And we love meeting clients who are in the middle of one, because the ‘Now What?’ Moment is the ground-level, heavy-lifting we live for. It’s a place of renewed vision and endless potential. It’s the place we love to work in order to move people –and their businesses – forward to the place they really want to be.
We respect your budgets and your financials. That’s why we only recommend strategies and activities that will help generate the highest return from every single dollar you spend. In this economy, nothing less will do.
Your customer is the centerpiece of your business. If you can’t get into their head – and grab their attention – you’re out of business. We help you understand how your customers think and what motivates them to buy.
Competition can be fierce. You know how challenging it can be to grow your brand in the face of constant threats in the marketplace. We help you succeed with a solid strategy for more efficient sales and awareness activities.
Developing a successful Brand is difficult. And knowing everything you need to know to get more customers to buy more often, is even more so. Our Integrated Marketing Team is dedicated to your success and helping you cross any obstacle in your path.
At Now What? Studio, we believe in delivering work that measurably impacts your bottom-line. Why does that matter? Because it’s in your Best Interests. Quite simply, we give you everything you need to Stay Focused and Succeed in your business!
Knowledge is Power. We back up every recommendation with solid research and documentation so that you understand every move. You also get awesome reports on all marketing activity and valuable information on your industry and your competition.